NR lives in the space between photojournalism and fashion photography, reality and fiction, adventure and wayfaring.
When you ask Google for a place you get a billion images of it. Then you go there and if you don't follow the guide you notice things that weren't in it, that Google did not show you - some of those, you could not have imagined. NR is interested in exactly that, the unexpected that comes from the experience of a place.
Each issue of NR is the stretched-out memory of a sensation that conveys a certain feeling of a city.